The Innovative Entrepreneurs Skills Village Radio Hub
Online Community Radio Station
Socio-Economic Development Investment into a community radio station, recording studio with editing equipment at the Innovative Entrepreneurs Skills Village Radio Hub in Dobsonville, Soweto.
Supporting digital transformation strategies to create a central space for Work Integrated Learning Experience opportunities in the Broadcasting and Multimedia Industry.
The beneficiaries will work with local artists, the technical support team, transferring skills and creating opportunities for local communities to produce and stream live music, songs, videos – resulting in a plethora of music videos, poetry, spoken word, choreographed renditions, educational programs focusing on Enterprise Development, Career Opportunities, promotion of the United Nations Sustainable Development Goals etc.
The proposal is informed by a recent background from research undertaken by the South African Cultural Observatory:
A FEW POINTS HIGHLIGHTED FROM THE RESEARCH:
The Respondents appealed for flexible, integrated support across administrative boundaries and government portfolios, both financial and in-kind.
The participants also called for decentralisation of programmes, projects and infrastructure, with a focus on the local – from compliance with local content quotas to a funding shift away from large scale events towards local music initiatives, venues and performance spaces
They requested access to a range of spaces to conduct safe music activities, including recording for live streaming, and support for the purchase of digital equipment, as well as training opportunities in utilising digital technology.
Many noted that inequality, and especially the country’s digital divide, precluded many from participating in the pivot to online music, significantly hampering the efforts of many who may have intended to adopt digital transformation strategies to survive and secure their future.
Capacity Building and Workplace Experience for the beneficiaries includes:
How to successfully plan, develop and design events which are linked to Community Radio (income generation activities).
How to raise sponsorship and engage with community members.
How to package advertising opportunities
How to sell advertising packages
How to implement the multiplier effect within their community (events require décor, catering, parking, sound engineering, photography, cleaning, marketing, entertainment etc.) These items positively impact the rest of the community and create income generating activity.
Relevant training and skills transfer within the broadcasting and multimedia industry.
Youth acquire on the job work experience as they will be taught how to manage and maintain the equipment, host interviews, create content, host radio competitions, host events within the space of a real community radio station.
Hosting interviews with experts from Industry around topics relating to the promotion of Career Education, Enterprise Development, Promotion of the Sustainable Development Goals, Good Health and Wellbeing.
Deployment of journalists who attend events and community initiatives to feedback to the Community Radio Station news desk.
Youth will have access to equipment that they will be trained up on how to use.
