At Innovative Entrepreneurs South Africa, our Africa Strategy is a bold, actionable framework aimed at advancing socio-economic inclusion, enhancing market access for small and medium enterprises (SMMEs), and fostering international trade and investment opportunities. We believe in unlocking the full potential of African entrepreneurs—especially youth, women, and persons with disabilities—by promoting their goods and services locally, regionally, and globally.
This strategy aligns directly with the United Nations Sustainable Development Goals (UN SDGs) and promotes inclusive economic growth through innovation, skills development, and cross-border collaboration.
Our Vision
Sustainable Growth. Local Impact. Global Reach.
We envision a South Africa where entrepreneurship is a tool for poverty reduction, job creation, and economic transformation. Our Africa Strategy centers on sustainable income-generating activities, designed specifically to empower marginalized groups and connect them to new markets.
By fostering collaboration with like-minded organisations, government entities, and private sector partners, we’re helping to increase:
South Africa’s GDP through export-led growth
Market visibility for locally manufactured goods
Participation of underrepresented entrepreneurs in global value chains
Regional trade integration across the African continent
Our Core Objectives
The Trade and Investment Promotion Strategy developed by Innovative Entrepreneurs is built around these five key pillars:
Create Platforms for Expert Engagement
We host Country Focus Seminars, thought leadership events, and public-private forums to showcase trade and investment opportunities.Promote Foreign Direct Investment (FDI)
Through structured engagement, we attract international investors, promote ease of doing business, and facilitate connections to local SMMEs.Facilitate B2B and B2G Interactions
From networking events to trade missions, we bridge the gap between South African entrepreneurs and regional or global trade facilitators.Boost Awareness of Incentive Frameworks
We highlight available tax incentives, government grants, and infrastructure projects that support investor confidence and entrepreneurial growth.Strengthen South Africa’s Export Readiness
We offer training and mentorship to help entrepreneurs meet international quality, packaging, and compliance standards.
A Three-Phase Strategy to Enhance Market Access
Phase 1: Country Focus Seminars
We initiate dialogues between local innovators and international trade envoys, presenting real-time investment opportunities and strategic alignment with key markets.Phase 2: Business Matchmaking & Targeted Engagement
Selected entrepreneurs are introduced to industry-specific investors, retailers, and procurement leaders for one-on-one discussions.Phase 3: Trade Missions & Follow-Up Partnerships
Our team facilitates both incoming and outgoing trade missions to reinforce commercial partnerships and supply chain integration.
Who We Serve: Our Target Audience
Our strategic programming is designed for:
SMME owners and entrepreneurs
Private sector decision-makers
Diaspora investors and global partners
High-potential youth-led startups
Government and public-sector stakeholders
Trade agencies, chambers of commerce, and consulates
Corporate procurement heads seeking local suppliers
Sponsorship & Brand Positioning Opportunities
We offer tiered sponsorship packages for each Country Focus Seminar:
Platinum Sponsor (R50,000)
Gold Sponsor (R30,000)
Silver Sponsor (R15,000)
Each package offers brands the opportunity to showcase their commitment to African economic development, sustainable procurement, and inclusive entrepreneurship.
📥 Contact us at arlene@innovative.org.za to request our full sponsorship brochure.
